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Optimise your brand's eCommerce strategies and increase your online sales in 2024 and beyond

Some of the companies that presented at the 2023 summit include:

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The 5th Annual Online & Digital Grocery Summit 2024 will bring together the leading Retailers and FMCG brands to understand the key actions to optimise your brand's eCommerce strategies and increase your online sales.  

Don't miss the opportunity to learn from and network with the key retailers, brands and industry experts and get your share of the grocery industry's fastest growing sector!

If you'd like to learn more about the 2024 Benelux Summit please contact

Our 2024 Industry Co-Chairpersons:

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Gerbrand Hoogvliet

Head of eCommerce NL

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Maja Memic

Head of eCommerce

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Our 2024 Key Industry Speakers:

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Bas Komen
Director Sales & Media Performance


Pieter Olierook
Digital Marketing & eCommerce Director

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Jolanda Lamboo 
 Head of eCommerce

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Robert Jan Koopman
Global Head of Grocery & Convenience

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Efrain Rosario
Global Head of Futures & Omnichannel Shopper Insights

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Anna Lalaeva
Marketing Director Europe

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Patrick Diamandas
Brand Partnership & Retail Media Lead NL


Bas Van Pel
Head of Digital & eCommerce EMEA


Here's a video of our Benelux 2022 Summit to give you an idea of what's in store for this year's event:


  • From eCommerce to Omnichannel: A Mindset shift - Discover how to break down internal silos in order to create stakeholder buy-in of the omnichannel mindset

  • Omnichannel & Retail Media brand activation with Jumbo Supermarkten - Get the latest insights into Jumbo's Omnichannel focused customer engagement strategies for success

  • Winning Strategies for the new Digital Shopper - Hear how your Digital Shelf presence will influence both online and in-store shopping decisions

  • Enhancing the Retailer-Supplier relationship for eCommerce success - Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success

  • The latest innovations for FMCGs with PLUS Retail - Get the latest updates on the online growth and future strategic planning of PLUS Retail, including their merge with COOP

  • Understanding the Retail Media opportunities with Albert Heijn - Discover how Albert Heijn measure the success of retail media placements and how your brand can increase it's online visibility and sales through these placements​

  • Launching a new brand online - A Starbuck's case study - Get the tips and insights on the on-demand promotions and activations that your brands can leverage online

  • Quick Commerce 2.0 - scaling up and winning in your category - Learn how to analyse the data from your partners in the on demand delivery space to optimise your eCommerce consumer engagement


"Really good day overall and good opportunity to

meet other colleagues in similar industries"

"Good event that was an eye opener to best practice case studies"

"Well organised sessions with relevant and current content. The conference also provided strong and realistic examples"

"It was good to see brands and retailers together at the event"

"I thought the content, speakers and companies represented were very good & there was a lot to take away from the sessions"

"Very good experience overall. I plan to be back"

"Highly impressed -  everyone was well prepared and there was a good attendance. I would definitely look to attend next year and look forward to it"

"Very informative, some great speakers and insights, great to see we're not alone in the quest for online/digital success!"

"I thought the conference was fantastic. There was a good mix of retailers, suppliers and service providers. The number of delegates was also perfect for the size of the venue and allowed the speakers to engage with everyone"



  • Retailers: VP eCommerce, eCommerce and Digital Marketing Directors, Head of Online, Online Director, Online Insight, Strategy and Development Directors, Category Managers, Merchandising Managers 

  • Consumer brands:  eCommerce and Digital Directors, Online Insight, Strategy and Development Directors, Marketing Directors, Account Managers, Sales Directors, Brand and Product Managers

  • Consumer data analysts: Commercial Directors, Client Managers, Product Managers, Sales and Marketing Directors 

  • Consultants: eCommerce and Digital Directors, Insight, Strategy and Development Directors, Sales and Marketing Directors



  1   A 'how to' guide for online retail - you will get real case studies and insights into online brand positioning with transparency that you won't find at any other conference. You'll hear from some of the biggest retailers in Benelux such as Picnic and some of the largest global FMCG brands such as Coca-Cola 

 2   A new interactive approach to conferences  join the panel discussions, roundtable debates and peer reviews on online products for a more engaging conference experience to get clarity on the most important issues facing digital brands in 2024 and beyond

 A targeted group of FMCG eCommerce leaders  The majority of our attendees are retailers and FMCG brands which means you'll have plenty of opportunity to build relationship with peers, not just consultants, who are experienced in the digital space. Companies like Mondelez, Kellogg's, General Mills, Diageo, Bacardi, Reckitt Benckiser and many more. 


Diamond Sponsors

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Get in touch with the Event Director for more details or to get involved: 


Sarah Kingham
Events Director

My Digital Shelf


t: +44 (0)7721945661

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