May 31, 2017

On 16th May 2017, E Fundamentals introduced Return on Intelligence at the My Digital Shelf summit; their approach to helping brands increase their online sales with eCommerce analytics. Led by Scott Kipling, the Customer Success team are not just committed to optimisin...

Traditional brick-and-mortar retailers are expanding their digital presence, while pure-play retailers are opening physical stores. Think of Aldi, who has invested millions into their ecommerce offering, compared with Amazon opening their first grocery stores last year...

The stage is set for accelerating growth for grocery eCommerce.  Thus far retailer investment has been tentative, recognising that with the fulfilment burden on them, selling at a distance erodes margin. 

Meanwhile, the shopper has been presented the brightest of f...

April 8, 2016


Dunnhumby’s new ‘Sales Impact tool’ seems to be the first step towards addressing one of the biggest challenges facing FMCG brands – how to measure the returns of digital marketing investments on advertising platforms.

With online advertising becoming a significant r...

March 24, 2016

Boasting one billion active daily users, Facebook is unrivalled as the world’s number one social media platform, due largely to their continued innovation and they are showing no signs of slowing down with the recent announcement of their latest and most innovative adv...

March 24, 2016


Time, money and energy – these are the three things that consumers want to save when they make the decision to shop online for grocery products. This is why, according to a recent white-paper by BrandView, a remarkable 73% of online shoppers only look at the firs...

March 24, 2016

Did you know that 53% of products are selected from the online shopper’s ‘favourite items’? 

This statistic, taken from a recent report by Dunnhumby, shows that the typical online shopper’s primary aim is to shop for their core grocery items and repeat this process ea...

March 23, 2016


The top three categories for grocery items that shoppers purchase online in the UK are canned foods, baby food/baby care products and frozen foods - and following closely behind are alcoholic beverages. It makes sense for these to be the leading categories online, as...

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