Google Search: A database of consumer intent

Ailis O'Connell, Food & Beverage Industry Analytical Consultant, Google

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  • The true value of search: Key insights and statistics about how food and nutrition habits are leading google searches

  • What's trending in the UK: A comparison of content searches at different timings such as meal planning and products reviews

  • How do people search to buy: Statistics of where, when and how people purchase FMCG products both online an in-store

  • Key learnings: Insights into how search can help to identify trends and understand consumer behaviour. 

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