Google Search: A database of consumer intent
Ailis O'Connell, Food & Beverage Industry Analytical Consultant, Google
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The true value of search: Key insights and statistics about how food and nutrition habits are leading google searches
What's trending in the UK: A comparison of content searches at different timings such as meal planning and products reviews
How do people search to buy: Statistics of where, when and how people purchase FMCG products both online an in-store
Key learnings: Insights into how search can help to identify trends and understand consumer behaviour.