Launching a new product in the online store

Gordon Morrin, Trade Marketing & Etail Director, Kerry Foods

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  • Key objectives: An overview of their objectives such as drive trial, category incrementality and distribution in the UK Market

  • Step by step guide: from Pre, Launch, Post and Loyalty of the product launch

  • Expectations versus reality: A comparison of the results of the launch and their objectives with real statistics to show the results

  • Key lessons learnt: insight into what they would have done differently and lessons learnt for future product launches

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