Our 2019 Agenda was as follows: 

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08:00 – 09:00 – Registration and Breakfast Networking Reception

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09:00 – 09:05 – My Digital Shelf Welcome & Event introduction 

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Sarah Kingham, Events Director, My Digital Shelf

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09:05 – 09:20 – Chairperson Introduction and Event Overview​

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09:20 – 09:45 – Moving People to start Digital Disruption in the FMCG industry

 

Charlotte Zelders, Head of Digital Acceleration, PepsiCo

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• Hearing from a leading FCMG company on how to meet the challenge of Disruptive Change

• Discover how cultural change is at the heart of Digital Transformation

• Learn how to build a Digital Culture & Capability program for your brand to succeed in the online channel

• Get the tips and insights on possible stumbling blocks and how to avoid and learn from them

• Learn how to measure the growth and success of our brand’s digital transformation

  

09:45 ​– 10:10 – Activating the basics for FMCG eCommerce success

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Ajay Sharma, Global eCommerce Capability Leader, Bayer

 

• Learn from a leading pharmaceuticals brands on how to implement the basics with retailers to enhance your product’s online visibility

• Get insights from real case studies on implementing the basics with UK and USA retailers and how your brand can adopt these in your local market

• Discover how to recapture best practice elements from global markets and adapt them to your local eCommerce strategies

 

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10:10 – 10:35 – Networking Coffee Break

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10:35 – 11:00 – International eCommerce lessons learnt for the Benelux markets - Part I

David Van Der Lei, International Trade Marketing Director / Global eCommerce Lead, Perfetti Van Melle

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11:00 - 11:25 – International eCommerce lessons learnt for the Benelux markets - Part II

Vishal Krishna, Channel Lead – eCommerce and Specialist, Nestle Purina Petcare

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• Mentos and Fruitella global eCommerce – Learn from a confectionery leader on how to build a trusted impulse brand business online

• Nestle Purina - Hear global insights on how to personalise your campaigns and increase shopper loyalty 

• Discover what the key factors to creating a global winning eCommerce strategy for your brand are

• Get the tips on how to adapt global learnings to your local FMCG eCommerce, strategies plans and campaigns  

 
 

11:25 - 11:50 – Enhancing the retailer-supplier relationship to develop the most effective e-commerce channel - Session I 

 

Daan Grasveld, Partnerships Team, Picnic

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• Learn from Picnic’s partnerships team on how data and insights can improve your brand’s performance on their platform and in other retail channels

   

• Get a grasp of the impact Picnic has made with their partners through strategic projects – from fixing the basics, to improving sustainability and supply chain efficiency, NPD’s and campaigns to optimise promotional strategies and more

   

• Discover how eCommerce opens up a universe of new opportunities to optimise and innovate through a data-driven and customer centred approached 

 

 

11:50 - 12:15 - Enhancing the Retailer-Supplier relationship  to develop the most effective e-commerce channel - Session II

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Marc Van Venrooij, Senior Manager Digital Innovations & eCommerce, Coca-Cola European Partners

Eveline Jansen, ECommerce Manager, Albert Heijn Online

 

• Learn how to tailor your retailer partnerships to get the most out of the advertising and product positioning opportunities with each retailer

• Hear case studies on successful brand partnerships with an online retailer, from what worked well to the key lessons learnt

• Get to grips with some of the challenges of working with the leading online retailers in the Netherlands and how your brand can overcome them

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12:15 - 12:40 – How to leverage the opportunities for your brand on Amazon's platforms

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  Ivo Van Rijn, Online Business Development & E-Commerce, Jack Link’s EMEA

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• Hear from a leading US Snack brand on how to increase your sales on Amazon in international markets such as Germany 

• Learn how to create your Amazon strategy for success in preparation for Amazon's entry in your market and how to generate significant turnover on this platform 

• Get in-depth insights and tips on the sales, logistics, marketing and partnerships needed to succeed on Amazon 

• Hear a case study on how Jack Link's have optimised their product visibility and ranking on amazon and how your brand can do the same

• Discover how to generate significant turnover for your brand on this new platform when they enter your market

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12:40 – 13:30  – Networking Lunch Break   

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13:30 - 13:55 – The impact of consumer feedback on product designs and promotion plans   

 

Ivar Hendriks, eCommerce Lead EU North, AB InBev/Zx Ventures

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• Understand the mission of the online shopper and how you can engage them with your brand

• Get insight on how to leverage data from shopper research to create targeted campaigns in the online store

• Hear a case study from AB InBev on how they conducted consumer research with a leading retailer and used this data to create personalised and targeted campaigns for online shoppers

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14:00 – 14:10 – Roundtable discussion I – How do you measure the impact/ROI of digital campaigns with Retailers for your brand?

 

 

14:15 – 14:25 – Roundtable discussion II – How can you build and optimize end-to-end content flows; from Master Data to product content delivery for Retailer websites? 

 

 

14:30 – 14:40 – Roundtable discussion III – What are the new trends and innovations that you think will have a big impact on FMCG eCommerce and how can brands prepare for these?​

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14:45 - 15:05- Networking afternoon break

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15:05 - 15:30 - Creating a robust FMCG product launch strategy in the eCommerce channel

 

Chloe Gordon, eCommerce Business Manager, Kellogg Company

 

• Hear a case study from Kellogg Company on the successful launch of a new product in the online channel – from concept through to activation of the product launch

• Learn the key factors to consider for a successful online product launch as well as the pitfalls to avoid from this case study

• Anaylse the results of Kellogg Company’s NDP launch and learn how to measure the success and the return on investment for similar launch’s for your brand 

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15:30– 15:55 – Adapting content and sales fundamentals with your European Retail Partners

 

Lukasz  Stebelski, Head of Strategy & Business Development, Estore Media 

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•    Learn how to plan, detailed online-go-to-market strategies for your brands

• Get the tips on how to tailor global tactics for optimum impact in regional markets

• ·     Hear a case study on how to adapt and manage sales fundamentals for each language, country, and online retailer for your brands

• Discover how to deliver effective, localized tool kits to internal teams, online retailers, and partner agencies

• Learn how to develop and modify KPIs to monitor and manage ongoing market expectations

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15:55 - 16:20 - D2C & Marketplace opportunities for FMCG brands

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Stephan Bosman, CCO, Sjoprz

  

• Hear the learnings from the first Dutch D2C-marketplace Stockon and the Do’s and don’ts of setting up a marketplace platform

• Get the tips and insights on whether FMCG-producers should join D2C-marketplaces

• Discover how important direct relation and consumer feedback is on your brand’s online presence
  Learn what data will be available for brands and who this is helping in the battle to win in the online channel

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16:20 - 16:45 - How to marry Direct-to-Consumer & Retail Sales

 

Maarten Quartier, Head of Etail, Edgard Cooper
 

• Learn about the role of direct to consumer sales in an omnichannel digital world

• Discover how a data driven direct relationship with your consumers benefits the whole company

• Get insights into how first party data can inform your online retailer strategies

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16:45 - 16:55 - Chairperson Event Summary and Closing Remarks

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Sarah Kingham, Events Director, My Digital Shelf

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Maja Memic, eCommerce Manager, The Heineken Company

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16:55 onwards – Networking Drinks Reception hosted by My Digital Shelf

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