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For information on the speaking and sponsorship opportunities at our 2024 summit, please contact Sarah Kingham on



Our 2023 agenda was as follows:




8:00 AM – 9:00 AM – Networking Breakfast Reception


9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech

Sarah Kingham, Director, My Digital Shelf​​


 9:05 AM – 9:15 AM – Co-Chairperson's Introduction and Event Overview

Maja Memic, Head of eCommerce, Heineken Netherlands

Gerbrand Hoogvliet, Head of eCommerce NL, FrieslandCampina


9:15 AM – 9:45 AM – Omnichannel & Retail Media brand activation with Jumbo Supermarkten

Tim Hehenkamp, eCommerce, Tech & Data Director, Jumbo Supermarkten

Lisette Fransen, Head of Retail Media, Jumbo Supermarkten

  • Get the latest insights into Jumbo's Omnichannel focused customer engagement strategies for success

  • Hear the eCommerce best practices and learn how to optimise your products and brand visibility on Jumbo’s digital shelf

  • Get the tips on targeted advertising, personalisation and achieving higher returns on your retail media investment with Jumbo


9:45 AM – 10:10 AM – Demystifying eCommerce – Analogies & Algorithms

Kieran Bansi, Head of Category Management & Shopper Marketing, Jack Link's

  • Learn about Jack Link’s eCommerce journey from the perspective of a medium enterprise. 

  • Hear about the mindset shift to omnichannel and the focus on the basics to support frictionless shopping for our shoppers.

  • Discover the steps that can be taken to onboard the wider organization into the e-commerce channel, with a particular focus on multi-channel grocers.


 10:10 AM – 10:35 AM –  How to build Brands via Albert Heijn Retail Media?

Bas Komen, Director Sales & Media Performance, Albert Heijn

Maja Memic, Head of eCommerce, Heineken Netherlands


10:35 AM - 11:00 AM – Networking Coffee Break



11:00 AM - 11:25 AM – Creating perfect product content with AI: Capture, enrich, and deliver data to global standards


Koen Looijmans, Executive Vice President, Retail PX, Products Up

  • Top consumer trends that are transforming CPG product content (ie. rising interest in sustainability)

  • Increasing regulation surrounding product data standards worldwide

  • The biggest obstacles CPG brands face in creating and delivering perfect product content

  • How CPG brands can combine smart technologies (ie. OCR and AI) to better capture product data according to global standards

  • What the future of CPG product content looks like and the technologies that will disrupt how companies operate


11:25 AM – 11:50 AM – Enhancing eCommerce Success through Product Packaging

Mohamad Mohamad, Global Category Director, Coty

  • Learn about the role of packaging in influencing the online customer perception and brand image

  • Learn the best practices in eCommerce packaging such as personalisation and aligning with product and brand identity

  • Get the tips on how to overcome potential difficulties in maintaining branding consistency across various packaging sizes and formats

  • Discover the latest trends and innovations in product packaging, such the role of augmented reality (AR) and the use of QR codes or NFC tags for interactive packaging experiences.​



11:50 PM - 12:15 PM – Managing Brands visibility in ecommerce

Gael Peigné, Client Partnership, Shalion

  • eCommerce Visibility Definition: Components of Brand visibility on ecommerce site and how it differs to offline visibility

  • PDP Limits: Constraints on the content displayed on a product's detail page, affecting its SEO effectiveness

  • E-retail Media Types & Objectives: Digital advertising formats within e-commerce platforms aimed at brand recruitment or driving conversions

  • eCommerce Visibility KPIs: Recommended metrics to assess the effectiveness of visibility strategies



12:15 PM - 1:15 PM – Networking Lunch Break


1:15 PM - 1:40 PM – The latest innovations for FMCGs with PLUS Retail

Stephan Bosman, Head of eCommerce & Omnichannel, PLUS Retail

  • Get the latest updates on the online growth and future strategic planning of PLUS Retail, including their merge with COOP

  • Hear about the latest partnership, media and sales opportunities available that your brand can leverage with PLUS Retail

  • Get the tips and insights on how to get the best ROI and product visibility on the digital shelf with PLUS Retail




 1:40 PM - 2:15 PM – Enhancing the Retailer-Supplier relationship for eCommerce success

Jolanda Lamboo, Head of eCommerce, Nestlé

Sjors de Ruijter, Head of Sales Benelux, Reckitt Benckiser


​Stephan Bosman, Head of eCommerce & Omnichannel, PLUS Retail

Gerald Tesselaar, Sales Manager, Key Accounts, Albert Heijn

  • Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success

  • Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel

  • Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan

  • Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term


2:15 PM - 2:40 PM – Winning Strategies for the new Digital Shopper


Andrew Pearl, VP Industry Insights, Profitero

  • Discover the latest Profitero insights based on its global Shopper research and 7th annual eCommerce Benchmarking survey

  • Hear how your Digital Shelf presence will influence both online and in-store shopping decisions

  • Understand why you must think Digital First in order to win on the digital shelf and avoid losing shoppers to your competitors

  • Learn how brands of all sizes are adapting to the requirements of the new Digital shopper


2:40 PM – 3:05 PM – Understanding the Moment of Choice for Spirits Digital Shoppers

Efrain Rosario, Global Head of Futures & Omnichannel Shopper Insights, Diageo

  • Discover how consumers shop & buy spirits online and offline

  • Learn about their triggers and barriers to purchase of the category

  • Shape the future digital commerce experience to enhance spirits buyers’ overall consumer journey


3:05 PM - 3:30 PM – Networking Coffee Break



3:30 PM – 3:55 PM – Unlocking 1st Party Data for FMCG Growth Leveraging the Power of Receipts & Insights

Mario Invernizzi, EVP Sales EMEA, Snipp

  • Why FMCG brands need a robust 1st party data strategy more than ever

  • How receipt data can fuel consumer engagement and growth

  • Get inspired by examples from global FMCGs 1st party data activations and strategies


3:55 PM – 4:20 PM – Quick Commerce 2.0 - scaling up and winning in your category

Patrick Diamandas, Retail Media Lead NL & DE, Flink

  • Discover how your brand can leverage the partnership opportunities with quick commerce delivery solution providers

  • Learn how to analyse the data from your partners in the on demand delivery space to optimise your eCommerce consumer engagement

  • Get the tips and insights on how to scale up your brands’ visibility, performance and sales with Flink and win in your category



4:20 PM - 4:45 PM – Launching a new brand online - A Starbuck's case study

Jelmer Yde Bergsma, Sr. Commercial Manager Starbucks, Arla Foods

Thomas Woerdenbag, eCommerce Manager Qcom & New Channels, Arla Foods

  • Hear a case study on Arla's execution of the sampling of their Starbuck's coffee launch with Flink

  • Get the tips and insights on the on-demand promotions and activations that your brands can leverage online

  • Get an insight into the online shopper journey for a global brand and how to target your consumers along the digital path to purchase


4:45 PM- 4:55 PM – Co-Chairperson's Event Summary and Closing Remarks

Maja Memic, Head of eCommerce, Heineken Netherlands

Gerbrand Hoogvliet, Head of eCommerce NL, FrieslandCampina


4:55 PM - 5:00 PM – My Digital Shelf Thank you and Closing Remarks

Sarah Kingham, Director, My Digital Shelf


5:00 PM - 5:05 PM – Networking Drinks Reception Welcome Speech

Julia Kennedy, Regional DirectorPriceSpider


5:05 PM - 6:05 PM – Networking Drinks Reception


Diamond Sponsors

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