For information on the speaking and sponsorship opportunities at our 2022 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk

Our 2021 agenda was as follows:

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9:00am – 9:30am – Virtual Networking Breakfast Reception

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9:30am – 9:35am – My Digital Shelf Welcome Speech

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Sarah Kingham, Director, My Digital Shelf

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9:35am – 9:45am – Chairperson Introduction and Event Overview​

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 9:45am – 10:10am – Measuring the success of your digital campaigns

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Bas Komen, Director Digital Media, Albert Heijn

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10:10am – 10:50am – Enhancing the Retailer-Supplier relationship for Shopper activation 

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Jolanda Lamboo, eCommerce Manager, Nestle

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David van der Lei, International Trade Marketing Director, Perfetti Van Melle

Stephan Bosman, Head of eCommerce, PLUS Retail

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·    Get the tips and insights on how to measure the success of your Retailer-Supplier partnerships - from the successes to the lessons learnt 

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10:50am – 11:15am – Crafting strategies for different eCommerce models

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Salim Bachatene, Vice President of Sales, DataImpact

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11:15am – 11:35 – Networking Virtual coffee break

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 11:35pm – 12:00pm – Global eCommerce Brand activation during the Pandemic – Successes and lessons learnt

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Guy Keeling, Vice President Global eCommerce, Barilla ​

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·    Get the tips on how to drive significant growth online during the pandemic and keep up with demand across multiple global markets 

·    Hear about Barilla's Global Centre of eCommerce Expertise that is being rolled out in 2021 and the key factors in their blueprint for it

·    Discover how to leverage other eCommerce platforms, such as online food delivery services, to increase your online sales during the pandemic and beyond

·    Learn how to measure the value and success of your eCommerce activations across different grocery retailers and online platforms

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​12:00pm – 12:25pm – Digital Shelf Optimisation to Drive Online Growth

Myrthe Herregodts, International Channel & eCommerce Expert, Alpro 

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·     Discover Alpro's best practices on how to optimise the digital shelf - from enhanced search results to analysing your ratings and reviews 

·    Hear insights on how Alpro built their taxonomy and enhanced their product descriptions on Retailer Websites

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12:25pm – 1:00pm – Virtual Networking Lunch Break

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​1:00pm – 1:25pm – Building and launching a successful FMCG DTC strategy 

Bas Van Kesteren, Global Director DTC Platforms, Reckitt Benckiser 

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·    Discover how a robust DTC strategy can give your brands more control of your online presence and capitalise on new opportunities to grow sales and market share 

·    Learn how to build and optimise your DTC strategy - from starting with the basics to the lessons learnt and pitfalls to avoid to 

·    Get the tips and insights on how your internal teams across different departments can collaborate to strengthen your DTC initiative 

·    Hear a case study of Reckitt Benckiser's DTC initiative - from the concept, strategy through to implementation

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1:30pm – 1:55pm – Roundtable I - Discussion Topic 

​2:00pm – 2:25pm – Roundtable II - Discussion Topic 

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​2:25pm – 2:45pm – Afternoon Virtual Networking Coffee Break

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 2:45pm – 3:10pm – Integration of digital commerce and marketing in your organization. Pro’s, con’s and what’s next?​​​​

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Marc Van Venrooij, Head of Digital Marketing & Innovation, Coca-Cola European Partners ​

Tom Zegers, Senior eCommerce Manager, Coca-Cola European Partners ​

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 3:10pm – 3:35pm – OmniChannel strategies for online grocery success

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Justin King, VP of B2B, Salsify

 

• Current trends in the online grocery market sparking a need for an omnichannel strategy

• Providing best-in-class digital shopping experiences to attract and convert more customers on the digital shelf

• Creating these experiences, everywhere on the digital shelf, at scale

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3:35pm – 4:00pm – ​ Omnichannel impact: from Case survey to Retailer A/B testing

Erik van Arendonk, Category Development Manager eCommerce, Heineken

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4:00pm - 4:25pm - How to leverage packaging to optimise for eCommerce platforms

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Philip Wirsen, Strategy and Channel Leader, TetraPak

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4:25pm – 4:35pm – Chairperson Event Summary and Closing Remarks