For information on the speaking and sponsorship opportunities at our 2023 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk

Our 2022 agenda was as follows:

8:00am – 9:00am – Networking Breakfast Reception

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9:00am – 9:15am – My Digital Shelf Chairperson Welcome Speech and Event Overview

Sarah Kingham, Director, My Digital Shelf

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9:15am – 9:40am – Global eCommerce brand activation

Adina Constantinica, eRetail Director, Heineken

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9:40am – 10:25am – Understanding the Retail Media opportunities with Albert Heijn

Bas Komen, Digital Director, Media Sales & Performance, Albert Heijn

Get an overview of the latests tools and techniques available on the digital shelf with Retail Media, such as sponsored products
Discover how Albert Heijn measure the success of retail media placements and how your brand can increase it's online visibility and sales through these placements
Learn how Albert Heijn use data from Retail Media to engage with the omnichannel shopper both online and in-store and how your brands can leverage these opportunities

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10:25am – 10:50am – Networking coffee break

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10:50am – 11:25am – The perfect Digital Shelf in the impulse category

Kristof Meeussen, eCommerce Manager, Perfetti Van Melle

Daniel Schwedhelm, Commercial Director, Shalion

Learn about Perfetti Van Melle’s vision and its specific challenges as a leader in the Confectionery category
Hear how Perfetti Van Melle optimizes the Digital Store cycle “from shelf to basket” and what are the key stages
Discover the importance of product Visibility to enhance digital impulse buying and the best way to measure it through Shalion's methodology

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11:25am – 12:00pm – Enhancing the Retailer-Supplier relationship for eCommerce Success

Wes Geerts, Head of eCommerce, Continental Europe, Kraft Heinz

Tom Zegers, Senior Manager, eCommerce, Coca-Cola Company

Stephan Bosman, Head of eCommerce & Omnichannel, PLUS Retail

David Faerber Manager, eCommerce Pure Play and New Business, FrieslandCampina

Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success
Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel
Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan
Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term

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12:00pm – 12:25pm – Data-driven retailer optimisation: the scorecard approach

Kevin Cohen, Brand Analytics Strategy Director, ChannelAdvisor

Learn how your brands can help Retailers achieve better results with your products via a Retailer performance scorecard
Get the tips and insights on how to identify the specific metrics that drive a brand's success with their retailers, regularly audit them, and gather this information in an easy-to-circulate scorecard
Discover the actionable tips for brands that want to trial this format with your retailers and products – from what you need for a pilot, how to deploy it at scale and how to drive targeted change

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12:25pm – 1:25pm – Networking Lunch Break

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1:25pm – 1:50pm – Omnichannel activation for a seamless customer journey

Jolanda Lamboo, Manager eCommerce, Nestlé

Learn how different teams and departments can collaborate internally to create a seamless omnichannel experience for the customer
Hear about the challenges as well as the opportunities within pureplay, instore and omnichannel retailers in the Netherlands
Get the tips and insights from Nestle on how omnichannel activation can influence your promotional planning, brand visibility and profitability

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1:50pm – 2:15pm – Quick Commerce - a delivery perspective

Benjamin Zagel, Managing Director, Benelux, Flink

Discover how your brand can leverage the partnership opportunities with quick commerce delivery solution providers
Get the tips and insight on how to analyse the data from your partners in the on demand delivery space to optimise your eCommerce consumer engagement

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2:15pm – 2:40pm – Quick Commerce - a brand perspective

Ivar Hendriks, Head of eCommerce BeNeFraLux, AB InBev

Learn about AB InBev's on demand delivery solution strategy – from implementation to measuring the return on investments
Hear case studies of how AB InBev are leveraging the quick commerce opportunities in the impulse category – from successes to the lessons learnt
Learn how to utilise the data that you can acquire from your partners in the on demand delivery space to optimise your eCommerce consumer engagement

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2:40pm - 3:05pm - Afternoon networking break

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3:05pm – 3:40pm – The latest innovations for FMCGs with PLUS Retail

Stephan Bosman, eCommerce Director & Omnichannel, PLUS Retail

Get the latest updates on the online growth and future strategic planning of PLUS Retail, including their merge with COOP
Hear about the latest partnership, media and sales opportunities available that your brand can leverage with PLUS Retail
Get the tips and insights on how to get the best ROI and product visibility on the digital shelf with PLUS Retail

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3:40pm – 4:05pm – How to build an international eCommerce organisation focused on digital shelf excellence