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For information on the speaking and sponsorship opportunities at our 2023 summit, please contact Sarah Kingham on



Our 2022 agenda was as follows:




8:00am – 9:00am – Networking Breakfast Reception


9:00am – 9:15am – My Digital Shelf Chairperson Welcome Speech and Event Overview

Sarah Kingham, Director, My Digital Shelf​​


 9:15am – 9:40am – Global eCommerce brand activation

Adina Constantinica, eRetail Director, Heineken



9:40am – 10:25am – Understanding the Retail Media opportunities with Albert Heijn

Bas Komen, Digital Director, Media Sales & Performance, Albert Heijn


  • Get an overview of the latests tools and techniques available on the digital shelf with Retail Media, such as sponsored products 

  • Discover how Albert Heijn measure the success of retail media placements and how your brand can increase it's online visibility and sales through these placements

  • Learn how Albert Heijn use data from Retail Media to engage with the omnichannel shopper both online and in-store and how your brands can leverage these opportunities


10:25am – 10:50am – Networking coffee break


 10:50am – 11:25am – The perfect Digital Shelf in the impulse category

Kristof Meeussen, eCommerce Manager, Perfetti Van Melle

Daniel Schwedhelm, Commercial Director, Shalion

  • Learn about Perfetti Van Melle’s vision and its specific challenges as a leader in the Confectionery category 

  • Hear how Perfetti Van Melle optimizes the Digital Store cycle “from shelf to basket” and what are the key stages

  • Discover the importance of product Visibility to enhance digital impulse buying and the best way to measure it through Shalion's methodology


​11:25am – 12:00pm – Enhancing the Retailer-Supplier relationship for eCommerce Success


Wes Geerts, Head of eCommerce, Continental Europe, Kraft Heinz

Tom Zegers, Senior Manager, eCommerce, Coca-Cola Company

Stephan Bosman, Head of eCommerce & Omnichannel, PLUS Retail

David Faerber Manager, eCommerce Pure Play and New Business, FrieslandCampina

  • Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success

  • Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel

  • Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan

  • Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term



12:00pm – 12:25pm – Data-driven retailer optimisation: the scorecard approach


Kevin Cohen, Brand Analytics Strategy Director, ChannelAdvisor

  • Learn how your brands can help Retailers achieve better results with your products via a Retailer performance scorecard

  • Get the tips and insights on how to identify the specific metrics that drive a brand's success with their retailers, regularly audit them, and gather this information in an easy-to-circulate scorecard

  • Discover the actionable tips for brands that want to trial this format with your retailers and products – from what you need for a pilot, how to deploy it at scale and how to drive targeted change



12:25pm – 1:25pm – Networking Lunch Break





1:25pm – 1:50pm – Omnichannel activation for a seamless customer journey


Jolanda Lamboo, Manager eCommerce, Nestlé


  • Learn how different teams and departments can collaborate internally to create a seamless omnichannel experience for the customer

  • Hear about the challenges as well as the opportunities within pureplay, instore and omnichannel retailers in the Netherlands

  • Get the tips and insights from Nestle on how omnichannel activation can influence your promotional planning, brand visibility and profitability




​1:50pm – 2:15pm – Quick Commerce - a delivery perspective  

Benjamin Zagel, Managing Director, Benelux, Flink

  • Discover how your brand can leverage the partnership opportunities with quick commerce delivery solution providers 

  • Get the tips and insight on how to analyse the data from your partners in the on demand delivery space to optimise your eCommerce consumer engagement




 2:15pm – 2:40pm – Quick Commerce - a brand perspective


Ivar Hendriks, Head of eCommerce BeNeFraLux, AB InBev


  • Learn about AB InBev's on demand delivery solution strategy – from implementation to measuring the return on investments

  • Hear case studies of how AB InBev are leveraging the quick commerce opportunities in the impulse category – from successes to the lessons learnt 

  • Learn how to utilise the data that you can acquire from your partners in the on demand delivery space to optimise your eCommerce consumer engagement 


2:40pm - 3:05pm - Afternoon networking break 




 3:05pm – 3:40pm – The latest innovations for FMCGs with PLUS Retail

Stephan Bosman, eCommerce Director & Omnichannel, PLUS Retail


  • Get the latest updates on the online growth and future strategic planning of PLUS Retail, including their merge with COOP 

  • Hear about the latest partnership, media and sales opportunities available that your brand can leverage with PLUS Retail 
    Get the tips and insights on how to get the best ROI and product visibility on the digital shelf with PLUS Retail


3:40pm – 4:05pm – ​ How to build an international eCommerce organisation focused on digital shelf excellence


  • Folkert Praamstra, Vice President, eCommerce, Perrigo




4:05pm - 4:15pm - Chairperson Event Summary and Closing Remarks


Sarah Kingham, Director, My Digital Shelf



4:15pm – 5:15pm – Networking Drinks Reception

2022 Sponsors

Diamond Sponsors

9.1 Shalion Logo.png
V15_ChannelAdvisor_horizontal_CMYK (5) (1).png

Bronze Sponsor

11.1- Snipp logo.png
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