ONLINE & DIGITAL GROCERY SUMMIT 2022
September 2022 | Amsterdam, Netherlands

For information on the speaking and sponsorship opportunities at our 2022 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk
Our 2021 agenda was as follows:
9:00am – 9:30am – Virtual Networking Breakfast Reception
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9:30am – 9:35am – My Digital Shelf Welcome Speech
Sarah Kingham, Director, My Digital Shelf
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9:35am – 9:45am – Chairperson Introduction and Event Overview
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9:45am – 10:10am – Measuring the success of your digital campaigns
Bas Komen, Director Digital Media, Albert Heijn
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10:10am – 10:50am – Enhancing the Retailer-Supplier relationship for Shopper activation
Jolanda Lamboo, eCommerce Manager, Nestle
David van der Lei, International Trade Marketing Director, Perfetti Van Melle
Stephan Bosman, Head of eCommerce, PLUS Retail
· Get the tips and insights on how to measure the success of your Retailer-Supplier partnerships - from the successes to the lessons learnt
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10:50am – 11:15am – Crafting strategies for different eCommerce models
Salim Bachatene, Vice President of Sales, DataImpact
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11:15am – 11:35 – Networking Virtual coffee break
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11:35pm – 12:00pm – Global eCommerce Brand activation during the Pandemic – Successes and lessons learnt
Guy Keeling, Vice President Global eCommerce, Barilla
· Get the tips on how to drive significant growth online during the pandemic and keep up with demand across multiple global markets
· Hear about Barilla's Global Centre of eCommerce Expertise that is being rolled out in 2021 and the key factors in their blueprint for it
· Discover how to leverage other eCommerce platforms, such as online food delivery services, to increase your online sales during the pandemic and beyond
· Learn how to measure the value and success of your eCommerce activations across different grocery retailers and online platforms
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12:00pm – 12:25pm – Digital Shelf Optimisation to Drive Online Growth
Myrthe Herregodts, International Channel & eCommerce Expert, Alpro
· Discover Alpro's best practices on how to optimise the digital shelf - from enhanced search results to analysing your ratings and reviews
· Hear insights on how Alpro built their taxonomy and enhanced their product descriptions on Retailer Websites
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12:25pm – 1:00pm – Virtual Networking Lunch Break
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1:00pm – 1:25pm – Building and launching a successful FMCG DTC strategy
Bas Van Kesteren, Global Director DTC Platforms, Reckitt Benckiser
· Discover how a robust DTC strategy can give your brands more control of your online presence and capitalise on new opportunities to grow sales and market share
· Learn how to build and optimise your DTC strategy - from starting with the basics to the lessons learnt and pitfalls to avoid to
· Get the tips and insights on how your internal teams across different departments can collaborate to strengthen your DTC initiative
· Hear a case study of Reckitt Benckiser's DTC initiative - from the concept, strategy through to implementation
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1:30pm – 1:55pm – Roundtable I - Discussion Topic
2:00pm – 2:25pm – Roundtable II - Discussion Topic
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2:25pm – 2:45pm – Afternoon Virtual Networking Coffee Break
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2:45pm – 3:10pm – Integration of digital commerce and marketing in your organization. Pro’s, con’s and what’s next?
Marc Van Venrooij, Head of Digital Marketing & Innovation, Coca-Cola European Partners
Tom Zegers, Senior eCommerce Manager, Coca-Cola European Partners
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3:10pm – 3:35pm – OmniChannel strategies for online grocery success
Justin King, VP of B2B, Salsify
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Current trends in the online grocery market sparking a need for an omnichannel strategy
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Providing best-in-class digital shopping experiences to attract and convert more customers on the digital shelf
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Creating these experiences, everywhere on the digital shelf, at scale
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3:35pm – 4:00pm – Omnichannel impact: from Case survey to Retailer A/B testing
Erik van Arendonk, Category Development Manager eCommerce, Heineken
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4:00pm - 4:25pm - How to leverage packaging to optimise for eCommerce platforms
Philip Wirsen, Strategy and Channel Leader, TetraPak
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4:25pm – 4:35pm – Chairperson Event Summary and Closing Remarks
2021 Sponsors
Gold Sponsors


Silver Sponsor

Bronze Sponsor

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