Our 2021 agenda is as follows:

 

​

 

 

9:00am – 9:30am – Virtual Networking Breakfast Reception

​

​

---------------------------------------------------------------------------

​

​

9:30am – 9:35am – My Digital Shelf Welcome Speech

​

​

Sarah Kingham, Director, My Digital Shelf

​

​

---------------------------------------------------------------------------

​​

​

9:35am – 9:45am – Chairperson Introduction and Event Overview​

​

​​​

---------------------------------------------------------------------------

 9:45am – 10:10am – Measuring the success of your digital campaigns

​

​

Bas Komen, Director Digital Media, Albert Heijn

​

​

---------------------------------------------------------------------------

 

​

10:10am – 10:50am – Enhancing the Retailer-Supplier relationship for Shopper activation 

​

Jolanda Lamboo, eCommerce Manager, Nestle

​

David van der Lei, International Trade Marketing Director, Perfetti Van Melle

 

Stephan Bosman, Head of eCommerce, PLUS Retail

​​

·    Get the tips and insights on how to measure the success of your Retailer-Supplier partnerships - from the successes to the lessons learnt 

​​

​

---------------------------------------------------------------------------

​

 

10:50am – 11:15am – Crafting strategies for different eCommerce models

​​​

​

Salim Bachatene, Vice President of Sales, DataImpact

 

​

 

---------------------------------------------------------------------------

​

​

​

11:15am – 11:35 – Networking Virtual coffee break

​

​

---------------------------------------------------------------------------

​

​

 11:35pm – 12:00pm – Global eCommerce Brand activation during the Pandemic – Successes and lessons learnt

​

Guy Keeling, Vice President Global eCommerce, Barilla ​

​

​

·    Get the tips on how to drive significant growth online during the pandemic and keep up with demand across multiple global markets 

·    Hear about Barilla's Global Centre of eCommerce Expertise that is being rolled out in 2021 and the key factors in their blueprint for it

·    Discover how to leverage other eCommerce platforms, such as online food delivery services, to increase your online sales during the pandemic and beyond

·    Learn how to measure the value and success of your eCommerce activations across different grocery retailers and online platforms

​

​

---------------------------------------------------------------------------

​

​

​12:00pm – 12:25pm – Digital Shelf Optimisation to Drive Online Growth

 

Myrthe Herregodts, International Channel & eCommerce Expert, Alpro 

​

​

·     Discover Alpro's best practices on how to optimise the digital shelf - from enhanced search results to analysing your ratings and reviews 

·    Hear insights on how Alpro built their taxonomy and enhanced their product descriptions on Retailer Websites

​​ 

 

---------------------------------------------------------------------------

​

 

12:25pm – 1:00pm – Virtual Networking Lunch Break

 

​

---------------------------------------------------------------------------

 

​

​

​1:00pm – 1:25pm – Building and launching a successful FMCG DTC strategy 

 

Bas Van Kesteren, Global Director DTC Platforms, Reckitt Benckiser 

​

​

·    Discover how a robust DTC strategy can give your brands more control of your online presence and capitalise on new opportunities to grow sales and market share 

·    Learn how to build and optimise your DTC strategy - from starting with the basics to the lessons learnt and pitfalls to avoid to 

·    Get the tips and insights on how your internal teams across different departments can collaborate to strengthen your DTC initiative 

·    Hear a case study of Reckitt Benckiser's DTC initiative - from the concept, strategy through to implementation

​

​

---------------------------------------------------------------------------

 

 

1:30pm – 1:55pm – Roundtable I - Discussion Topic 

 

​2:00pm – 2:25pm – Roundtable II - Discussion Topic 

 

​

---------------------------------------------------------------------------

 

 

​2:25pm – 2:45pm – Afternoon Virtual Networking Coffee Break

 

 

---------------------------------------------------------------------------

 

​

 2:45pm – 3:10pm – Integration of digital commerce and marketing in your organization. Pro’s, con’s and what’s next?​​​​

​

Marc Van Venrooij, Head of Digital Marketing & Innovation, Coca-Cola European Partners ​

Tom Zegers, Senior eCommerce Manager, Coca-Cola European Partners ​

​

---------------------------------------------------------------------------

 

​​​

 3:10pm – 3:35pm – OmniChannel strategies for online grocery success

​

​

Justin King, VP of B2B, Salsify

 

• Current trends in the online grocery market sparking a need for an omnichannel strategy

• Providing best-in-class digital shopping experiences to attract and convert more customers on the digital shelf

• Creating these experiences, everywhere on the digital shelf, at scale

​​​​​

​​

--------------------------------------------------------------------------- 

​

3:35pm – 4:00pm – ​ Omnichannel impact: from Case survey to Retailer A/B testing

 

 

Erik van Arendonk, Category Development Manager eCommerce, Heineken

 

---------------------------------------------------------------------------

​

 

4:00pm - 4:25pm - How to leverage packaging to optimise for eCommerce platforms

​

 

Philip Wirsen, Strategy and Channel Leader, TetraPak

 ​​

​

---------------------------------------------------------------------------

​

​

4:25pm – 4:35pm – Chairperson Event Summary and Closing Remarks